What Really Matters?

Good writing? Solid information? Great content? Once upon a time, maybe. But look around you. Writing, information, and content have become cheap commodities. Data piles up around us, and our communications are awash in humble opinions.

Let's Aim Higher

First, let's do more with what we already have. Let's make our own awareness, our own learning, and our own stories work harder. Awareness matters, because without it we can never truly connect with our audience. Learning matters, because without it we can never fully understand each other. And story matters, because without it we might never convey, or even appreciate, the meaning of it all.

Let's Be Bold

Second, let's aspire to connect with every member of our target audience. For our books, websites and courses, let's create content that is coherent, meaningful and trustworthy, and that challenges at just the right level. Let's look for ways to present it so that it is easy to access, even easier to engage. Let's build their confidence in us, as we help our readers, clients and students build confidence in themselves.

Welcome!

You've arrived at a website owned by Karen Millard, a Saskatchewan-based writer and content developer with a particular interest in using emerging technologies to adapt the development, selection and presentation of information to the motivations, needs and learning styles of individual members of a target audience.

With more than ten years' experience as a freelance journalist, and as a business and technical writer, she now specializes in technical communications (i.e. writing to teach, explain, or inform, rather than to sell) and uses Adobe Framemaker, along with variety of other leading-edge technologies, to develop and mark-up content for publishing to print or electronic media.

Visit this About section of the site to find out more.

Note: Not sure you want to click through? Most links and images on this site are tagged. Pause a moment with your mouse to find out where the link will take you.

Karen's resume and CV are available on request via email or postal mail. Please send your request and mailing address via the Contact page.

valid xhtml  valid css