Workshops & Classes
Good writing is provocative and stimulating. Creative writers, journalists, and business writers all aim to produce work that is thought-provoking, or that stimulates discussion among readers. But where creative writers and journalists might stop there, business writers must invariably shoot for something extra. In business, writing generally must also provoke action. (Of the right kind.)
Two or three clicks from now, anything currently on your computer, or on a staff member's computer, could have been published to an international audience. Foresight matters.
Although they're targeted at slightly different audiences, the two sessions described below, along with the critique service I'm testing, have a common objective: to help business people and professionals ensure that the right material is presented in the right way, so that the right actions are taken.
It's Not About the Writing
When a person struggles with a writing project, or the results are, in one way or another, unsuccessful, the tendency is to say, "I'm not a good writer" or, worse, "I'm not a writer."
But writing is nothing more that gluing your thoughts onto paper. (Or onto a screen, if you like.)
So those who struggle with writing don't need help with writing, specifically. They need help directing their thoughts. And that's easily accomplished.
It's All Process
Writing is a creative process, but when you're writing for business or training purposes, creativity can get you in trouble if you unleash it too soon.
First, you need to ask a lot of questions and, unlike novelists and poets, you need to know the answers before you start. The same 6-step Document Development Process I developed and use myself will help struggling writers identify and ask the right questions, and clearly articulate the answers. With the Document Development Process as their guide, their own intelligence and existing abilities will take over to keep their thoughts, their writing, and the content of the document, on the right track.
To gather information, then to organize it, present it and share it with others in ways that are most meaningful to them. Unique Ability™ matters.
Writing with Purpose
For employed or self-employed people who would like help with business writing and content development, or with creating more effective documents, either in print or online.
Growing Your Business
For small business owners, independent professionals and others who need help developing an effective marketing communications action plan.
Document Critique Service (in beta)
When cash-flow is tight, you have to do it yourself. Why struggle, over and over, with critical business communications? Why not get some feedback on some of the pieces you write? Apply what you learn, and your subsequent documents become more effective. For motivated entrepreneurs and professionals who don't have the budget to outsource their communications, this flat-fee service might be the ideal solution.
